A branded tour booking module wired straight into the enrolment CRM

Eden Academy is one of Australia's leading childcare operators, with a growing network of centres across Queensland. Experitech built a custom LineLeader API integration and a branded tour booking module that connect enquiries, waitlists and tour scheduling from the Eden website directly into their CRM, alongside a childcare subsidy calculator that helps families understand their costs before making contact. The partnership took home an Australian Web Award in 2026.

Eden Academy
"The LineLeader API integration meant the tour booking module could be built to work within Eden's existing infrastructure, extending what was already there rather than replacing it."

Project Overview

The Brief

Eden Academy is one of Australia's leading childcare operators, with a growing network of centres across Queensland. With LineLeader in place as their CRM, the goal was a custom API integration connecting a branded tour booking module directly into the enrolment workflow, streamlining the path from first enquiry through to confirmed tour booking. Alongside it, a custom childcare subsidy calculator would help families understand their out-of-pocket costs before taking the next step.

Our Approach

During our work with Eden we identified that their existing embedded tour booking system was slow, delivered a poor user experience and was not tracking lead source accurately. Rather than waiting to be asked, we proposed and built a purpose-built replacement. Both the booking module and the subsidy calculator were built on WordPress and custom PHP, designed to sit cleanly within the existing Eden site.

Proactive replacement of the booking systemThe embedded tour booking system Eden had in place was slow, hard to use and losing lead-source data. Rather than wait for a brief, we proposed and built a purpose-built replacement that addressed all three.
Custom LineLeader API integrationThe new module connects enquiries, waitlist management and tour scheduling directly from the Eden website into their LineLeader CRM, so the enrolment journey runs as one flow rather than a series of disconnected steps.
Branded, faster booking experienceThe module is fully branded to Eden and significantly faster than the system it replaced, reducing friction from first enquiry through to a confirmed tour.
Accurate lead source trackingLead source data is now captured properly, giving the Eden team clear visibility over where enrolments are coming from and which channels are working.

The Stack

Technologies

WordPress

PHP

HTML/CSS

Services

Custom API integration

Plugin development

Website development

Performance marketing

Brand identity

The Outcome

Reduced enrolment journey friction from first touchpoint to confirmed tour
Increased tour booking conversion through a faster, branded booking experience
Reduced admin burden on centre staff through automated CRM workflows
More informed family enquiries driven by upfront subsidy cost clarity
2026 Australian Web Award Winner 2026